We turn your video into a project.
Spetz breaks the build into steps, tools, and materials, pulled straight from what you've already made. Nothing to type.
For Home Improvement DIY Creators
Turn your videos into builds your audience actually finishes.
Spetz turns any home improvement DIY video into a guided, AI-powered project and you're the hero. Your audience gets real-time guidance grounded in your content, a shoppable materials list, and the confidence to start.
And finish.
And return to you for more.
Already sold? Skip to partnering with us.
Why creators come here
Home DIY creators come to Spetz to turn their videos into builds their audience can actually finish.
The gap
Your audience watches. Then they're on their own.
Social platforms are built for inspiration, not execution. The video ends, the comments fill up with questions nobody answers, and most viewers never actually finish the project they got excited about (assuming they even start).
The research
We measured the gap. It's real, and it's bigger than you'd think.
We interviewed U.S. home DIYers and analyzed thousands of YouTube comment threads to see exactly where builds break down.
30% of millennial DIYers abandon a home project midway.
Ace Hardware research, July 2025 · U.S. survey
50% of YouTube planning and building comments flag a real challenge. 75% go unanswered.
Spetz Research, May 2026 · U.S. YouTube DIY comment threads
Social media portrays projects as easier than they are, so I'm left to figure out most things on my own.
U.S. home DIYer interview
Looks so easy on YouTube. Impossible without better instructions.
U.S. home DIYer interview
If you make less than three trips to the hardware store, it's not really a DIY project.
We put all of it into one paper: what U.S. home DIYers told us, and what the comment data shows. Published June 2026.
Why Spetz exists
We are the bridge between the video and the build.
Spetz turns every project you publish into a guided experience your audience can actually complete, with answers grounded in your own content, every step of the way.
How it works
From your video to a build they can follow.
Viewers get real answers, not guesses.
An AI concierge grounded in your video answers their questions in the moment. No digging through comments.
They finish. You get the credit.
A completed build, credited back to you, with a shoppable materials list attached.
A real Spetz project. Not a mockup.
What you get
Built to make your content work harder.
01
Your latest build, already prepped by Spetz.
Spetz turns your video into a ready-to-build project: overview, tools, and materials, pulled automatically. Then we bundle the whole materials list into one order and ship it to your audience's door, no matter where they live.
02
They customize, you monetize.
Your audience tweaks measurements, colors, and materials, and Spetz updates the instructions, bill of materials, and links behind the scenes. Every variation is one you earn from.
03
The right store, anywhere.
Wherever your audience lives, Spetz auto-localizes the links: right retailer, right price. No sales lost to geography.
04
Links that never break.
Every affiliate and product link stays live and in stock, auto-optimized for the highest revenue and margins. Each build gets an optimized cart: the whole bill of materials in one click-to-buy basket.
See it in action
A few builds already live on Spetz.
Every project below is a real, working Spetz build. Leave your details and we'll show you one.
Questions
Before you ask.
No. Your brand stays front and center. Spetz just runs the guided experience behind each build, and every project is credited back to you.
Nothing upfront. Spetz is free to set up. We'll walk you through exactly how monetization works when we talk, but basically we only earn if we generate additional revenue for you.
None. We build the project from videos you've already made. Nothing to film, nothing to write.
YouTube today, with more on the way.
Book a short call. We'll pick one of your videos and show you exactly what Spetz would build.
Let's build something real.
We're partnering with a small group of DIY creators right now. Book a short call, and we'll show you exactly what Spetz would build from one of your own videos.
Already in the Home Depot or Lowe's Creator Program? We'd especially love to talk.